Question 4- How did you use media technologies in the construction and research, planning and evaluation stages?

Preliminary 

The brief for our preliminary task was to recreate a music video of our choice. We needed to try and make it as accurate as we could. For the task we had to find an artist of our choice and research into their label, music and videos. For our preliminary video we chose to recreate Tom Rosenthal's video to his song Us. Before creating the video we needed to research the video and how we were going to recreate it. 

To find and watch the video we were able to use YouTube, this platform allowed us to watch and listen to the song for free. It was useful for learning about techniques such as editing to be beat. We were able to pause and play the video between cuts so we were able to analyse the cutting to the beat. Something else that needed to be done before we could create the video was to analyse the lyrics. By analysing the lyrics and the video we could begin to understand the meaning behind the images created in the video. For this we used a website called A-Z lyrics, it was able to give us a full copy of the lyrics which was useful for analysing. 

The next stage was to begin filming, for this we used 1100D and a tripod for this. For our video the main shot type that we use was a wide/ long shot some the composition of the shot was something that we really needed to consider. We had pre-planned out locations however they were located is separate places, so time management was something we were really aware of this day. It taught is about being to efficient and planning a schedule, we needed to know what shots we wanted to achieve on location as we would not have long there. 

After this we began to edit the footage, something we did not have to consider although did during our own video was lip syncing. However we did have to match up a lot of actions so they would match the original video and lyrics. This taught us valuable timing skills for when it came to our real video has we already had some skills with timing and matching up lip syncing and actions.   

You can see by comparing the video that we crated and the one that we were trying to copy that our preliminary was a success.  You can see when you play the two side by side that the editing and actions all match up in time with each other. It was difficult to get the locations exactly the same however we felt that we did a pretty good job and matching them up to the best of our ability. The only are that was our fall down would have been the costume as we did not have anything blue that matched however we decided to go with matching yellow as it was what was available to us. Overall the use of our media technologies has helped us during every stage of our preliminary task and helped us to complete that task at a good standard.

Research

This research part consisted of two main parts of research, research of music videos and the conventions and then research into our audience. For the research into music videos YouTube was probably the most useful platform as you can find a range of videos and genres on there. It was then once we had found the video and researched into it that I then needed to present my findings. I used a range of different technologies to present my work that I was then able to upload to my blog on Blogger. Blogger is a very good site for using a range of technologies to present your work as it allows you to embed and you can add things such as videos and images. Blogger also allows me to organise my work effectively, I could create different sections in my blog for diffident stages eg preliminary, research, planning and production. I can also link my work on my blog making it easily accessible for anyone looking for a piece of my work.

Here is some on the Technologies that I used and how they were effective for presenting my work:

For this section of my work I definitely used a new technology that I had never used before. We found that we were doing a lot more work on paper such as the storyboard and the deconstruction of song lyrics. We could have simply taken a picture of the paper however it would not have been very clear. So instead we used a scanner to upload the work, this made the images far clearer and much easier to read. We also used to upload our first drafts of our ancillary’s. Again for planning I again used prezi, powtoon, padlet and slides to present my work.

Production

The first stage of our production was to collect all of our footage in total we had about 4 different filming days at different locations. To film we used a cannon 1200D and a tripod. This camera is a DSLR camera so we knew that we would be able to collect good footage of a high quality. We then again used this same equipment to create our ancillary’s, we shot our ancillary’s at the beach location so we did not have to plan a separate photo-shoot although did need to make sure that we took time out of filming to get the pictures.

Construction
To create and edit our final package we used two different technologies, we used iMovie to edit the video and Photoshop to create the advert and digipack. Both of the technologies had been used before however we needed to use a range of new techniques during the construction process.

Video   

To edit our final cut we used iMovie. The first section of the movie has an effect on it.

Once you open up iMovie you get all your different projects and to create our effect we needed a new project. We used two different overlays to create the first effect, you have to drag it down into this section and to get them over each you drag that one over as well.

Now, on the top one you change the opacity so that now they play together and you can cut them to the same length. There is the effect. You then need to save it and add it to your cut, once you add it, it will appear in this section here where you can then again drag it into this area and again all you need to do is change the opacity and will play on top of the footage.

We then added this text here, which is quite easy as in iMovie as you simply click on text (the T). For our text we had to download it, so to be able to find in you click on show fonts and you have the downloaded fonts.  You can see how you added it all together, you have the first effect.

The second editing technique we used jump cuts. In the footage you can see here, there, here, here and here. To do this you drag the original footage on, now you need to select it, cut from command B. We're going to make a cut here, delete this whole section of footage, we can see there's a jump cut. We can do it again here, select it , control B, make her appear the other side. As you can see it is quite easy to create a jump cut.

If you move further along in the video, you can see we edited to the beat and made it almost stutter kind of jump cut again. It makes the video link in with the music and cut to the beat more. You can see here the original video I just added in another section, this is just a run so we had to cut it here and create the effect. What we had to do is select the section where she jumps which is here, we cut this, control B again. What we had to do is cut it, so it is 1 second and then command C (copy), command V (paste) , and do this around 3 or 4 times. You can see here we are able to put them next to each other which creates that effect.

In the same section of video you can see we added this effect. It's called a white lens and it adds the retro effect we wanted, it is similar to the effect at the start that we used.

All we had to do is download this lens flare effect, click and drag and put it like the same area we just edited, again like the effect we edited at the start we click, change the opacity and drag it where you like. Here it just plays on top of the video and gives the vintage effect.

Further along the video you can see we've used this a couple of times. We have created this mirror effect. The original footage here is just spinning on the beach ,you select the original footage, control C to copy it and like the effects you need to put it so that it is over the top, and then iMovie has an effect to where you can flip it so it is on the other side of the screen. Then all you have to do is go back to the opacity and change it and make it so that it is in the middle and yo ucan see here we've created the mirror effect.

Advert                                                                             

The first thing we did was find the image we wanted to use.

We had a few to choose from so focused on the picture that would be most conventional.

The most conventional thing to have when thinking of putting an image on your advert/poster is the face.

We had many pictures we could possibly use, as shown here. There were many to choose from. However, we decided to go with this image as it had the direct eye gaze wanted and the face was in the image and it was of a close-up which are all conventions of an advert.

We then had to resize it so that it fit appropriately as the image was much larger and the scale was much less than what it is now. Obviously we wanted to have the image itself in and the face as the closest part, and as you can see here it goes off the page.

Once we resized it, we then thought about the effects we wanted to put on it. This is the same as the effects on the digipak and the method, so to keep the synergy between them all.

Again, this involved using the vibrance, curves and hue/saturation. We did this by going onto layer and adjustment layer which has the selection to play about with each layer. For example, vibrance. As you can see it makes it go from more dull to black and white to more vibrant.

We then thought about adding other assets such as the brands and logos from other music related companies and the title of our band and the name of the song.

We went on to Dafont again and used one of their fonts that we wanted to use. We then screenshotted the text when it had the words we wanted written, like so. We then opened it up in Paint and saved it as a JPEG as this made the quality much better.

I'll now show you have we cut around it, I will open the example. We then got the magic wand tool and cut around it, to remove any white.

We then copied and pasted it onto the advert and resized it and coloured it to how we want. The way we coloured it was by adding a colour overlay and drop shadow by clicking on the layer with checkerboard sort of look  and we've got the option to play around with each thing. For example, the colour layer on December changes from dark to 100%. We can see here we have the drop shadow which makes it stand out and look bolder and more professional.

Along with the assets we did the same as the Dafont. We found the image we wanted, opened it up in a new Photoshop document and used the magic wand tool to cut around each thing so the white backing was off, so that it was just the words and picture itself. This was the same for the Hopeless Records.  We then added another drop shadow and colour overlay so they all matched and synergised, this was the same for the stars as well.

For the NME and Mojo, we did similar to what we did to the lyrics on the digipak. We wrote the text out and sized it using the metrics and the widths, you then have the little page/line thing and can make it bigger and move. This is what we did with the NME but made it look more professional and made it spaced out evenly so it fitted in a balanced way. We also put a stroke on which makes it stand out and look more effective. As you can see here, you can make it really big or small.

Each of these colours are also all picked from somewhere from within the image. Mojo came from the t-shirt, the white from the text.


Digipak

Script:This is our final digipak.

Firstly, we went onto Google and found a digipak template, like the ones below. When we found that we opened it into Photoshop and had to find the correct dimensions, heights and widths needed to make the correct sized digipak.

This resulted in us having to go onto the canvas size and turning the centimetres in millimetres and then inputting the right dimensions.

We then had to insert a rectangle shape, which you can see here. To separate the boxes evenly to make sure we had the correct size between each one, and we also had a line that blends in nicely to split the two different parts.

The first thing we did was add the images, which you can see here in the background. We started with the first square which was gong to be the front cover which is always the best lace to start as it is the most important due to being the first thing the audience will see. This involved us having to alter and move the image itself as it was too big to fit into the square, and we wanted the face mainly in the shot due to being a main convention of a digipak and other advertising, promotional items. I will show you how big the original image was.

 You can see here I've had to chop away and erase some parts to make it fit. I then had to change the scale so that it fit as well, this is the same with other parts that also overlap onto other images, but I've put it under and over the layer so that they fit equally. I will find an example, as you can see here the square goes outside and if I had left it on top of the other layers it would have gone over. This isn't what you wanted and wouldn't look professional.

This part was more complex. This involved us finding a sea/ocean picture and having to add it to the CD casing from the template. This involved us having to cut around parts using the magic wand tool, mainly the white inner part of the CD case which is now gone. Then I having to erase parts (of the sea image and template) so that it fit correctly. As you can see this is the background, there is also a line of the original case shape  but helped to put it in nicely and make sure it was the right size. As you can see it is the correct sizes.

 You can also see here jagged and uneven edges from the cutting out is which I used the magic wand tool again and an eraser to erase parts needed.

Alongside this part, we also made the opacity of these CD parts lesser, so that the background showed through and connoted the sea theme further. If I can find the layer I will show, as you can see here it comes and goes. The opacity if you can see here is 61% and we did this to make it look more professional.

Other image assets we added were the barcode and other company brands and their logos. Originally, they weren't white. The colours they originally were didn't fit or blend in with the theme of our digipak and didn't synergise well. This involved clicking on their layer which brought up the option to add effects and make them look more professional. I added a colour overlay which turned the whole object one colour, you can do it here by changing it to a variety of colours. I also added a drop shadow which made it stand out more and look bolder. You can change the blending mode, angles, size and spread of the shadow itself. I also added a barcode to make it look conventional and like a real life digipak.

Preliminary to final video
You can clearly see that if you compare our preliminary video to our final video that their has been clear improvements. This has been due to or use of media technologies and how we have improved them. The first thing you can clearly see is an improvement is the quality of the video. One factor that helped our quality was the camera that we used, for our preliminary we used a 1100D and or the final video we used the 1200D this upgrade helped to improve the quality. Another thing that helped the quality was the way that we were able to save and render the video, we edited using iMovie and it allows you to save the file as a iMovie pro file and this does make the file a much larger size however it really improves the quality of the footage.
Another way we have improved was in terms of our video was how conventional the video was, our final video was far more conventional to our genre. This was mostly sure to us doing far more research and being able to put it into technologies so that we could refer back to it during the planning process. Blogger makes it easy to go back and find research posts so when you are planning you can go back to them to use in your work. 
    
AS to A2

If you look at our thriller opening storyboard you can see that technologies were not used to the best of their abilities and we simply took a picture of our storyboard and we uploaded the images. At A2 we used a new technologies and scanned on our storyboards. This made them far more clearer and you could easily see what each shot was going to be. We also improved the length and detail in our story boards. Our storyboard at AS was 31 shots long yet our A2 one was 56 shots, and yes our A2 video was much longer but you can see that we included far more shots than what was on the storyboard at AS. You can see we learnt from this and made our A2 board far more detailed.   

Our quality of footage and equipment also improved, the camera that we used was upgraded giving us a greater quality of the footage that we ere able to produce. However we did learn that from our AS production that lighting can also really effect the quality of out footage. So planning around the weather and making sure that all of our shots were well lit was something else that we considered, making sure that we filed at a good time in the day and that the sun was out. All of this helped us to improve the quality from our AS video to A2.

 

 

  

Question 2- How effective is the combination of your main product and ancillary texts?

The key part of making a promotional package was that we needed all of the products to synergise. Making them look like a whole package that worked together was something that we had to focus on. The package that we created was for an album release so each text needed to help promote the other. To do this we needed to create multiple synergetic links between the three products. The whole package makes the audience feel they are getting something extra especially with the digipak, and they feel it is something worth investing their money into. Each text helps to promote the other through the synergetic links such as the same text, setting, colours and actor.

While creating each text you needed to consider the exhibition of each one and how and where they will be seen as a package together.  You need to consider traditional vs new media for example digipak are not something you see much now. However a digipak offers your audience something more, they feel they are getting something more exclusive and extra. You will find that it is often only big fans of the band that will be willing to buy the digipak rather than download it. Compared to the advert that is more likely to be seen by more people as it may be shared around on sites such as Facebook or twitter.  As it is a possibility that our package is most likely to be accessed via new and traditional media forms so we needed to consider both.

Traditional media

 The first form of traditional media that we considered was magazines that our advert would be seen in. We felt that NME would be an appropriate magazine for the music advert to be exhibited in after looking at their audience profile. The have a mixture of male and female readers, mostly students and have an interest in media. As our genre is indie pop we wanted that mixture and NME fitted perfectly, the main genre that they cover in their magazine is indie/ alternative yet costume more popular bands such as H&m and Top shop bringing in that pop element. This magazine would also be a good magazine to put the advert in as it has that mixture of traditional and new media, they now have an app that people can download and also websites that people can go on to read the magazine.

One of the older forms of traditional media now is music channels, people rarely use the channels now however in our audience research we did find that some of our audience do still watch the channels. Again I think that the NME music channel would be an appropriate channel for similar reasons for wanting to use it for the advert. However during audience research people said that they do like to watch music videos on Kerrang, it is an alternative channel so would again be appropriate however may not be quite right fir an indie-pop video.

The next text to consider is our digipaks exhibition, now a digipak is probably to only part that may not be as available to new media. A digipak is usually purchased around the release date for the record and will be perchance from record stores.  You will find that it will only be dedicated fans that will purchase the digipaks as they will fell they are getting something exclusive, that is worth their investment

New media

New media is good as it allows you to make all of your texts easily accessible for your audience. Most things can be found online now and it is easier for your audience if they can find your package online. Nearly all of our audience during research said that they accessed music videos from YouTube, so this is the platform that we felt it best for the video to be published on.  YouTube also allows for the video to be shared onto other social media sites and platforms easily, making it even more accessible for our audience.  However this does come with its drawbacks as it does allow for the promo to be illegally downloaded/ people are able to access it for free. 

Often now when an album I purchased from iTunes you will be able to download a digital booklet. However people are not as interested in this now and will often only want the songs and not the extra purchases. Also people often now do not even purchase music, with the growth of Spotify and it being a simple process to download music for free onto your phone why would people want to pay for it to get a digital booklet.    

The advert although would be something seen in traditional media (magazines) is something that can easily be converted to new media. Most magazines now have an online site or they will have an app that makes it easier to see the advert. Also the advert does not need be exclusive to magazines, it could easily be shared around social media sites as an image as a form of advertising.

However our audience accessed the package be it new or traditional media we needed to make sure that they knew they were getting a package. We needed to make sure that we used multiple visual links to create synergy. The main imagery that is created through the lyrics is the sea and the beach so we wanted this to be a strong visual that you could see in our main product and our ancillary texts. To so this we made sure that all of the photographs used for our ancillary texts were once that matched the setting of our beach in the video.  

You can see when you look at all of our individual images on the ancillary tasks and some settings from the video how it all synergises together through the setting. There becomes a clear theme throughout and this can also be seen through the use of colour. When you look at our advert you can see that the setting is not as clear as some of the other texts however we have still been able to create the beach theme through our use of colour. You can see the sea and the blue sky in the background however it is blurred and not as clear as our other texts. However we made our text yellow, the connotations of the colours yellow and blue together will usually be the beach or seaside, so again we have been able to create that synergy through the colour and the connotations behind that. You can also see this again on the main cover of the digipak, there is the blue background of the sea and sky and the yellow text for the title. Another aspect of the mes-en-scene that allowed us to create synergy in the package was the costume. In the video we had a few costume changes for our main actor, the costume that she wore at the beach was the main costume. It was the one that linked in with the lyrics of ‘baggy jeans’ it was also the one that fitted in well with the vintage/ 90’s style of the video and band. So when creating the ancillary texts we made sure that the costume was the same one as the beach setting. Also one of our main shots on the digipak is a shot of her shoes in the sand, this links in with the video as we use a similar shot in the video of a close up of her feet with those shoes on walking into the water. This helps to connect the two and makes synergetic links between them. Another more obvious way that out mis-en-scene helped to create synergy was to make sure that we used the same actor for the video and the ancillary’s. It is this combination of elements of mis-en-scene that have allowed us to make sure that our combination of texts is effective and that they work well as a package.  

Elements other than mis-en-scene that helped to make the combination of texts effective was our choice of typography. The main part of our task was to create a package, so we needed to make sure that was the same for each text. The key parts of information are the song title, band name, release date were all the same text throughout the package. These bit of information would be the biggest pieces of text on each text so if you were to look at all three together you would be able to see that the text created synergy throughout all of them. Other text included the text what we used to write out the lyrics in, we did this on two different panels so we made sure that on each panel it was the same for the lyrics on both again making the package effective through synergy. All of these elements make the package effective and this is mostly done through making sure that we create synergy between all of the products.    

Question 1- In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our task was to create a promotional package for an album release. In the package their needed to be a music video, advert and digipak. All three of these elements help to attract the audience and help to promote the package. For example the digipak makes the audience fell they are getting something extra that is worth investing their money into and the video adds visuals to the song. The genre we chose was indie/ indie-pop so we took inspiration from other artists of this genre and aimed to create an authentic package.

Music video

Mise-en-scene

Setting

The indie genre is often very low budget so most settings that you will see in videos will often be natural/ outdoor everyday settings. In our video we adhered to this was nearly all of our settings were outdoors. We also used the setting as a way to link the song and the video together more, the song is titles The Tide and in the song she sings about the sea and the waves. By having one of our settings as the beach it helps to create an image and link in the lyrics. Often with all music videos you will find multiple locations, we also chose to do this as it helps to keep the audience engaged.

You can see here if you compare our video to one of a similar genre that they feature a similar amount of settings. In each video this is a mixture of performance and narrative and you can see that their is a fairly equal split with the amount of settings that go with each. They also feature the same setting but at different angles or different lighting. for examples we have the performance setting although the projections change and in the other video their is an outside performance setting yet you see it from different angles. 

Costume
Our band has described themselves as ‘90s inspired’ group and we wanted this to show through in the costume. We chose to go for a vintage/ retro look for the costumes. Much like the setting we also wanted to use the costume as a way to look in with the lyrics, the song references ‘baggy jeans’ so we created this visual in the video through the costume. Indie videos typically have a very casual vibe to them so we conformed to this through our costume as we did not choose to have any extreme costumes in the video and everyone wore causal everyday clothing.

Lighting/ colour
Indie videos are often very natural and this will show through in the lighting and colours used. Indie videos will often feature very natural colours such and greens, blues, browns and yellows. However indie- pop videos will often be much more heavily lit and feature much more saturated bright colours. For our video we took inspiration from both, in settings where we were in a natural environment we simply used the natural light. However in sections such as the projections we use much more bright vibrant colours.

Performance and narrative 

In the video we used a combination of performance and narrative. The narrative that we chose to create was an amplification narrative, as there was not a strong storyline to the narrative it left it open for the audience’s interpretation although we did create some images within the video. Our narrative was more of a montage showing shots of our couple over time. For this part of the video we took inspiration from the video to the song Bridges by Broods. It is fairly typical for an indie video to feature the narrative of the couple/ love interest as it is often the theme of the song. For the performance aspect of the song we chose to only use lip syncing, we did this at the beach and also with multiple projection backgrounds. By not choosing to include instruments we subverted the typical conventions for a video as there is usually shots of the band/ instruments. However we felt that the lip syncing was appropriate and fitted best with the style of the song. Our performance and narrative is possibly one of the more unconventional aspects of the video as we did not include a band or instruments, however we did include lip syncing. The narrative was fairly conventional however this was not a clear story to the narrative that we created.

Cinematography

Not just indie music videos but in all genres you will find that the most common shot type used will be a close up or an extreme close up.  This denotes everything in the video in much more detail and helps the audience feel close to the band/ artist. In our video we stuck to this and the majority of our shots were close ups. However we did use more wide shots during some parts of the performance to show the setting, when it was relevant to the lyrics, this also makes the video more engaging for the audience as it gives them more to look at in a shot. We also made sure that we stuck to the rule of thirds or golden mean, this helped us to assure that the audience would always have something to focus on and see what is happening in the video.   

Editing

The main editing technique that is used in music videos is editing to the beat. This technique helps to connect the song and the video more as they fit together much nicer. The audience will be able to make more of a connection between the two as they will fit together.
Every cut that we made within our video was to the beat. We also made a lot of cuts as it helped to add pace to the video as the song was such an upbeat one. For example on the chorus we cut to every word as it really helped to cut out long shots that did not fit with the pace of the video. It also made the video much more engaging as it gave out audience much more to look at rather than one long take. You can see this convention used in many music videos and it is not just exclusive to the indie genre as it is such a conventional technique to use in a video. 

Inspirations/ influences

Theory

Todorov

Our video subverted Todorov’s theory as our narrative did not really feature any of this narrative stages. You could say that our narrative had a constant equilibrium, the couple in the video did not experience any upset and it was constantly the same. We chose not to feature any disruption or recognition as we felt that it would have been inappropriate for the song. The song sings about love and it is a very positive song. If we were to contradict this in the narrative then the song and video may not have fitted together as nicely. However in most indie videos it is quite conventional to find that you can apply Todorov’s theory so you could say that the narrative that we created subverted conventions.

Goodwin

Created with Padlet

This was a theory that we considered a lot during the planning process of the video. We took into consideration what sort of narrative we wanted to create. We knew that we did not want to create a disjunctive narrative as it did not fit with the convention of the genre. It was then the decision of would we like to create an illustrative or amplification narrative. Overall we felt that we had created an amplified narrative. It depicts images from the lyrics in the video and follows themes of the song such as love. However is does not create the lyrics on screen in every shot which you would expect in a illustrative narrative. After watching other indie indie-pop videos we also came to the conclusion that amplification was also the most convention narrative for the genre.

Digipak and magazine advert
The main inspiration for our digipack mostly came from the song title 'The Tide' and the lyrics referencing the sea in the song. However to make it conventional we took inspiration from other digipaks. You can see that we found packs that had a similar to ours and also the colour scheme.

Positioning and Layout

After looking at the layout of digipaks that we took inspiration from we decided on what a conventional didipak looks like. You can see that if you look at our digipack and the conventions of each panel and what is expected in each.  

You can see that once we felt we knew the basic layout conventions of a digipack that we kept to them. we felt it best to keep the digipack layout conventional otherwise the digipack simply would not have worked effectively. Also in terms of layout we placed text where we had found it to conventionally be placed, for example the title would be on the top of the front cover and lyrics would be on the inside.

Text

One of the key things to creating a conventional package was to make sure that there was synergy throughout. One of the key ways we achieved this was to make the text one each product the same.  We used the same text throughout the video, advert and digipak. We also needed to look at what texts were conventional to the genre. We found that it was mostly sans serif font what was used on digipaks and adverts as they stand out more and also appeal to a younger audience which the indie genre usually has.

Colour

The indie genre is known for its use of earth colours and yet indie-pop for its use of bright colours. So for the colours on our advert and digipak took some considering. In the end we decided to stick with the theme of the beach, so the colours we went for were blues and yellows so very earthy colours but can be made brighter. We also used colours such as white for the text and this was to help make the title stand out more and key information.

Information

We found that information is often quite minimalistic on both the advert and digipak, the information that is included will only be the key information. The digipak is often where this will mostly be seen, band information is quite common of some digipaks although we found it to not be that conventional for the indie genre so chose not to include it. The only large amounts of text that we included in the digipak was the lyrics, we felt that this worked best instead of having only blank images. We also included small bits of information on here such as the record label and other places that the song could be found. This information was then repeated on the advert, the label and where they could find the song was the key information as this was the advert so we wanted people to be able to then easily go and find the song. A release date was also key on the advert so people knew when they would be able to download the song. We also included some reviews from music magazines so people would feel that it was something worth investing in.

Images
Once we had decided the appropriate place for the images. We then needed to decide on the images that would be conventional. For the cover we knew that we would want a close up of the artists face, so when people saw the digipack they would know who's it was. We knew that we also needed to include other images of the artist, although they did not need to be a close up of the face again. We decided to place another image of the artist on the back of the didipak. This image was a long shot of the artist walking into the sea, this allowed for more of the setting to be visible on the didgipak.  


Advert

Images
We created some drafts of our music advert however the image that we used was one of the artist facing away from the camera. We got feed back on this and most people felt that the picture was quite unconventional and didn't work very well. We then went and found some music adverts we felt adhered to conventions, we found that the most effective posters were the ones that had a mid/ close up of the artist facing forwards. So we changed our image so we would be adhering to this convention and the advert would be more effective. By making the artist visible on the advert it means that the audience will straight away be able to recognise the advert rather than having to read the information. An advert is also meant to be engaging, and to be able to do this an image of your artist facing forward would be more engaging for the audience.  

Text
We used this text on the advert so that is synergised with the whole package. We also found that most music adverts use a sans serif font so that it stands out more as it is an advert. The text is also placed along the top of the advert so that it is easy to see the key information. As it is an advert you need all of the key information to be easily visible as people do not want to spend time reading through masses of text they want the key bits of information given to them directly.   
Information
With the information it was important that we gave a good amount of ratio of text to image, we didn't want the advert to be overcrowded however we needed enough information so people find out all that they need. The main thing that the advert was advertising was the album release so we made this part of information almost central along with the image. We also included positive reviews so people would feel that the album would be something worth investing their money into.